Ethics questions arise in every stage of innovation: research, design, development, manufacturing, deployment, and even updating.

Often these issues are complex ethical puzzles that require detailed analyses to find solutions. Our aim is to solve these ethical puzzles early on before we proceed to the next stage. Doing so not only helps finetune the technology for the better but also avoid wasted resources and public scandals.

How do we do that?

  • FULL ANALYSIS: Ethics experts join the project from the beginning, starting their analysis with ethical risks and weaknesses of the project. As the project advances, ethics experts collaborate with the team in responding ethical issues and identifying ethics opportunities.
  • NARROW ANALYSIS: Ethics experts step in to analyze specific ethical concerns related to the product or the project.
  • MENTORSHIP (both for full and narrow analyses): During analysis periods, ethics experts are available for PiE sessions, answering ethics questions and concerns, and helping to work out ethical problems.

AI Ethics Lab’s analyses are collaborative. Our ethics experts do not come in to police developers and researchers. We join in to help create better technologies.


✉️ To request an assessment of your company / organization and discuss our services, please contact us at

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(Featured image by GiF Design Studios)